Grow Your Professional Practice Using
"New World Marketing" Techniques
Marketing Your Professional Practice is a new eBook from Ayerware Publishing that describes how to use new marketing and PR techniques to grow your professional practice. This groundbreaking e-book provides detailed instructions on how to use blogging, PR and other "new world" marketing methods to bring new clients to your practice fast.
Yellow page, TV and newspaper ads are a thing of the past. These traditional marketing methods are expensive and do not draw in the premium clients that will grow your practice rapidly.
Marketing Your Professional Practice shows how to use the Internet and media to establish your practice as leading experts to convince clients that you have the skills they need. This eBook provides you with everything you need to market your business in-house, inexpensively and with minimal impact on your time. It's time to take your practice to the next level and this eBook will show you how.
With this eBook, you will learn:
- How to use Internet technologies from blogging to eBooks to establishing your practice as experts in your chosen field
- How to use new forms of advertising such as "pay-per-click" to target your specific customer base
- How to use the media to get thousands of dollars worth of advertising for free
- Easy to understand with step-by-step instructions
- Extensive information on how to minimize the impact of marketing your business on your time
What's inside:
Chapter 1: "New World" vs. "Old World" Marketing
A detailed description of how marketing professional businesses was done in the past and how it is done today.
Chapter 2: The Importance of Establishing Yourself as a Leading Expert
Attracting clients means presenting yourself as a leading expert in your field. This chapter describes what customers are looking for and how to present information that will attract them.
Chapter 3: Today, Nearly Everyone Searches the Internet First
The internet is the key to marketing today. This chapter describes how your clients use the internet to find information and how to position yourself so they get that information from you.
Chapter 4: Search Engine Marketing
Search engine marketing is the key to getting to your customers. This chapter describes in detail how to get top search engine results without spending a fortune.
Chapter 5: Paid Internet Advertising
Paid internet advertising can be extremely expensive and ineffective in not done correctly. This chapter shows you how to do it correctly and avoid the pitfalls.
Chapter 6: Use the Media to Show Your Expertise
The media is always on the look out for interesting stories. This creates an excellent opportunity to use the media to get your message out. And it's free!
Chapter 7: Follow-up/Referral Marketing
Now that you have your new client, this chapter shows you how to get the most business from them.
Chapter 8: How to Delegate More Than You Thought Possible
Marketing takes time however this time is not "billable". This chapter shows you creative and useful ways to do the most while taking the least amount of your valuable time.
Chapter 9: Keeping Up The Momentum
Marketing works only if it is continuous. Potential clients my not need your services right now so you need to keep marketing to them until they do. This chapter shows you how to do that.